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60 years of Tamasu Butterfly in 2010 - a reason to celebrate
Success has a name
On December 19th, 1950, Hikosuke Tamasu founded Tamasu Co., Ltd. in the small town of Yanai City, Japan. This was the beginning of a company career which is almost unique in table tennis.
The company founder Tamasu was a renowned international for Japan at his time. He fulfilled his dream of a lifetime when half a century ago he made his hobby his profession. At that time he could hardly imagine that he would make Butterfly the leading brand worldwide.
Support individuality
Creativity, durability and a profound technical knowledge meant success. Over and over again he looked for new possibilities in order to optimize techniques by innovative playing material. “Each player is different. Each one has his strength and weakness. By offering individual playing material I wanted to help players right from the beginning to emphasize their individuality”, he describes his company philosophy.
The breakthrough came 1960 and 1962, respectively, when Butterfly ALLROUND D 13 and TEMPEST D 13 were introduced. The greatest success, however, was the introduction of SRIVER in 1967, which is one of the most used rubbers worldwide. With the launch of BRYCE in 2000 a new generation of rubbers became popular. Its newest implementation is the High Tension system. Even though thus rubber won more than 30 world championships it has constantly been improved in order to cope with changes in the game. Butterfly’s most recent innovation is called spring sponge. Its secret lies in the unique sponge technology, which is introduced in the 2008 Tenergy series.
Own research center
Since 1983 Butterfly has its own training and research center in Tokyo in which highly qualified scientist co-operate with world class players and coaches for the development of rubber and blade technology. Since many years Butterfly rubbers and blades are used by more than half of the participants at World and European Championships.
The new Butterfly Technical Center was opened in Tokorazawa in April of 2006. Here, researchers are able to work under ideal conditions using the most recent technologies. Rubber and sponges are adjusted to the specific needs of the different markets and new innovations are introduced.
Living table tennis
Mr. Tamasu is convinced that table tennis keeps young and fit. ”Table tennis really is a life time sport and ideal specially for older people”, he adds. This view is also shared by the management, along with CEO Shunsaku Yamada (since 2005), who carries this motto all over the world. There is almost no country on earth which does not have friendly relations with Butterfly.
By the way, friendship and peace mean a lot to Mr. Tamasu. Due to his horrible experiences during WW II he deliberately chose BUTTERFLY as company name because this stands for peace, spring time and joy.
Since 33 years in Moers
Tamasu Butterfly Europe was founded in Moers, Germany in 1973. Ever since it has been contributing to the firm’s worldwide success. The affiliate works with representatives from all over Europe. The subcompany creates new collections including gear products, tables as well as various other table tennis equipment, which are sold world wide.
Focus on young players
Two of the most promising young European players, Timo Boll and Michael Maze, have long term contracts with Butterfly. Many European coaches will support Mario Amizic to find more talented players for Butterfly. Japan’s ambition to regain to the top of the ranking bore fruit due to the extensive focus on young players. Among others, the most uprising athletes who lead the way are Mizutani, Kishikawa, and Takakiwa. Apart from those youngsters Butterfly has many experienced world class players, such as Zoran Primorac, Werner Schlager, Christophe Legout, Zhang Yining, and Tamara Boros.
Quality and service
Rubbers and blades are certainly Butterfly’s main products. But also in other fields, such as textiles, accessories, tables and many more. Butterfly offers a wide range of high quality equipment. “Quality and service come first” is Butterfly’s motto.
Work on the future
The table tennis industry is obviously aware of the decreasing number of players. Still, table tennis is an attractive game for kids and adolescents. Associations, clubs, and the industry, but also professional clubs and players are asked to stop this negative trend. Butterfly supports this point of view which can be summarized in three important keys:
Terry McLernon MBE
Tees Sport congratulate Drumchapel-based table tennis coach and community hero Terry McLernon becomes an MBE for services to the sport and his community in the Queens New year Honours list.
Terry, who has won a host of sports and community awards, said he was “surprised and proud”.
The Drumchapel Table Tennis Club provides coaching for children living in the area, with many youngsters going on to compete nationally and internationally.
The 51-year-old’s work also means the teams can participate in trips abroad, and the club has travelled to Belgium, China and Russia.
He said: “I just worked hard, and a lot of people help me. I’m the driving force but it is not just me.
“This didn’t just happen in a year. I never meant to devote all this time to it but it just kept getting better and better.”
“This club helped me when I was a young boy. It’s a really good community group and I wanted to give something back.
“It is good to see the community being active and doing stuff. It gives the kids a chance to do something they are good at.”
Irish Boys
A fantastic TEAM performance results in a great achievement for the Irish Junior Boys Team as they win the Junior British League Premier Title for the first time.
Following on from Weekend 1 when the Irish Boys blew the opposition away, they travelled to the final weekend of the event carrying the weight of expectation of the Irish table tennis community. The players did not disappoint and rose to the occasion magnificently, taking scalps off higher ranked players and in the case of Paul McCreery, progressing through the weekend with a 100% record. There was great spirit and support among all the members of the team which helped to deliver solid individual performances. The Junior British league is a very well run event and a perfect event for Irish teams to participate in. It is the perfect standard to challenge and develop our players whilst providing the chance of real success by finishing in a medal position. Psychologically this is a big boost for the players and staff in the run up to big events such as the Six Nations, Austrian Youth Open and European Youth Championships. Ireland’s Junior Boys epitomised the meaning of Team over the course of the two weekends at Junior British League.
NPC Marcus McDonnell was understandably thrilled: “I would like to personally like to congratulate each team member for their great contribution – It wasn’t plain sailing all the way and each player had their ups and downs along the way but kept their chin up and got back to the task at hand very quickly. Paul McCreery, Sam Hanley, Ashley Robinson and Sam Logue were all in the top 10 of best individual averages, with Paul McCreery topping the table with 18 wins and only 2 losses. We will look forward to defending our new title late in 2010.”
Technical Director John O’Donoghue was keen to highlight this historic achievement: “I am absolutely thrilled that we have finally won this title, its a title we haven’t won before. I would like to pay tribute to the players and coach for pulling off this victory against England’s top ranked players.”
Final Premier Division Table
|
Team |
Won |
Drawn |
Lost |
Points |
|
IRISH BOYS |
8 |
1 |
1 |
17 |
|
WATERSIDE |
6 |
2 |
2 |
14 |
|
BURTON UXBRIDGE 1 |
4 |
4 |
2 |
12 |
|
COLIN DEATON TTC |
3 |
4 |
3 |
10 |
|
DHS GREENHOUSE PROGRESS 1 |
1 |
2 |
7 |
4 |
|
THE HAREFIELD ACADEMY |
1 |
1 |
8 |
3 |
Paul McCreery Profile Click Here